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TRAINING: The Case for Increased Investment

By Terri Bergman

Originally published in Employment Relations Today, Winter 1994/95,

pp. 381-391.

 

Training is a hot topic. In 1990, the Commission on the Skills

of the American Workforce released a report recommending that all

companies invest at least one percent of payroll in the education

and training of their workers. By 1992, a number of political

candidates were advancing that recommendation. Today, in speeches

around the country, Secretary of Labor Robert Reich is heralding the

value of training and urging business to play a part in building the

skills of the American workforce.

But value for whom? Is training a good investment? And if so,

who reaps the return?

OVERVIEW

Investments in training have long been considered a means for

promoting individual, corporate, and national economic well-being

and prosperity. The returns from education and training to

individuals are said to include increased income, greater employment

security, and higher job satisfaction. Benefits to employers are

thought to include both greater productivity and increased worker

loyalty. If both companies and workers benefit, then the nation as

a whole should too, with training bringing productivity growth for

our nation, and higher standards of living for our residents.

A great deal of research backs these claims. Large-scale

surveys and econometric analyses, as well as more moderate surveys

and individual case studies, have documented training's value.

While there certainly is room for more study, enough is known now to

make a strong case -- with both the American business community and

the public -- that training has value. Is training a good

investment? Yes. Who benefits? Everyone.

Employee Benefits

The key benefits to employees of education and training are

increased wages and reduced unemployment. Education has a great

impact on individuals' earnings. Survey data show that those with

one to three years of college earn 23 percent more, and college

graduates over 70 percent more, than those with just a high school

degree. Those who leave school before getting a degree earn only

about three-fourths of what high school graduates make. *0*

The returns to training are also impressive. An econometric

study found that company training leads to a 27 percent increase in

earnings, while training from other sources provides a 13 percent

increase, and on-the-job training a 5 percent increase in earnings.

*1* Training, according to the same econometric study, also reduces

the chance of unemployment. This reduced vulnerability, it found,

persists for approximately 12 years. *2*

A joint Pacific Bell and Communications Workers of America

program demonstrates training's value to employees. Some of the

program's voluntary retraining programs prevent layoffs by training

workers in the use of new technologies. Others raise employee's

wages. In one such program, nontechnical employees earning $9 per

hour are trained for technical jobs paying $17 per hour! *3*

Company Benefits

Training's greatest value to companies is in increasing

productivity. Productivity increases are usually manifested as

improvements in employees' performance (e.g., increased skills,

increased initiative, reduced absenteeism), improvements in

production measures (e.g., increased run rates, decreased scrap

rates, increased on-time rates), and improvements in quality and

customer satisfaction.

One study of manufacturing firms found that companies with

formal training programs experienced a 19 percent greater rise in

productivity (over three years) than those without such programs.*4*

Another study found that increased formal training significantly

reduced the rates at which products had to be scrapped. Results of

this study suggested that doubling the training per employee (from

an initial average of 15 hours) would result in a 7 percent

reduction in scrap. *5*

A number of companies report significant benefits from

training. Motorola Inc. claims that every $1 it spends on training

delivers $30 in productivity gains within three years. Motorola

spent $120 million on education in 1992, 3.6 percent of payroll.

Since 1987, the company has cut costs by $3.3 billion -- not by

firing workers, but by training them to simplify processes and

reduce waste. Sales per employee have doubled in the past five

years, and profits have increased 47 percent. *6*

Training in basic skills shows productivity pay-offs as well.

Otto Engineering Inc., an Illinois-based manufacturer of electrical

switches, launched a math and English program in 1988. While

classes for its 120 workers have cost Otto $100,000 per year,

productivity has increased 340 percent since the program began. *7*

Upgrading the skills of current employees is almost always more

cost effective than firing personnel with outmoded skills and

replacing them with new employees. Twelve studies based on data

from GTE Corporation and Western Electric Company compared the costs

of upgrading production workers with different levels of skills with

the costs of hiring and training a new worker, waiting for the

worker to get up to speed, and laying off the original worker. In

11 of the 12 studies, the costs of training existing workers were

lower. In the twelfth study, the marginal advantage of hiring from

outside was offset by the lower company morale. *8* A Xerox study

even found that it was more economical to retrain its surplus

professional employees in such fields as computer engineering and

computer science. *9*

The often cited concern that well-trained employees will be

hired away by firms that do not invest in their workers may be

unwarranted. One extensive study of small and mid-sized firms found

that worker retention and advancement is greater in companies with

education programs. *10*

National Benefits

Few studies have been conducted to calculate the benefits of

education and training to our nation. One frequently quoted

economic analysis found that learning on the job accounted for more

than half, and formal education for more than a quarter of the

increase in our productive capacity between 1929 and 1983. *11* A

more micro-level analysis would suggest that since training reduces

both the incidence and duration of unemployment, it would also

lessen the societal costs associated with unemployment, including

unemployment insurance payments and welfare payments.

Most claims of training's returns to society, however, rely on

inference: What's good for individuals and companies is good for

America.

THE LINK BETWEEN COMPANY AND EMPLOYEE BENEFITS

Obviously, the benefits of training to companies and

individuals are not mutually exclusive. In fact, company (and joint

company-union) training programs serve both groups simultaneously.

If training raises employee morale, firm performance improves; if

training helps firms to stay in business, employees can keep their

jobs; and if training helps firms make money, employees' incomes can

rise.

Employee Attitudes and Firm Performance

Many studies of training that document improvements in such

employee attitudes as self confidence, self esteem, job

satisfaction, and morale show improvements in firm performance as

well.

One study of small firms found that investments in workplace

education programs result in:

* Skill gains: gains in workers' reading, writing, mathematics,

and other academic skills,

* Attitudinal and behavioral improvements: improvements in

workers' motivation, self-esteem, willingness to take

responsibility, teamwork, and communication and problem solving

abilities, and

* Bottom line benefits: improvements in product quality and

greater firm productivity.

According to this study, the improvements in productivity and

quality hold up even when other variables (such as a supportive

corporate culture or firm success) are controlled. *12*

Anecdotal evidence also supports a link between employee

attitudes and firm performance.

Phoenix Specialty Manufacturing Company, a firm in rural South

Carolina with a workforce of fewer than 150 people, instituted a

basic and job-related skills training program in 1990. While

workers gained increased confidence and satisfaction from meeting

their educational goals, the company's customer rejections declined

to 7 items in 2,000, its on-time delivery rate rose to the "mid

90s," and material usage declined by 3 to 4 percent. Employees were

more willing to take responsibility for decisions, to provide

informed feedback, and to be proactive in handling preventive

maintenance. In addition, bad orders were caught before they got

out the door. *13*

Weber Metals, a manufacturer in Los Angeles, California,

provided a variety of training classes, including English as a

second language, math, spelling, computer literacy, and GED (General

Educational Development) preparation. As a result, workers felt

better about themselves, enjoyed the camaraderie of working in

teams, and were more self-assured. At the same time, the company

experienced a reduction in scrap from 20 to 2 percent, a reduction

in errors, improved production reports, improved communications, a

safer work site, and employees able to meet job standards. *14*

Wm. Dudek Manufacturing Company, a small Chicago business,

provided English as a second language and math skill classes to its

30 employees. Employees gained increased self-confidence and job

satisfaction, while the company gained better communication among

employees, employees able to work independently and as part of a

team, increased worker loyalty, and improvements in sales volume,

profit, work flow, and on-time deliveries. *15*

The United Auto Workers-Ford Education, Development and

Training Program -- a joint effort in education, training, and

worker empowerment -- raised employee job satisfaction ratings to 75

percent. This program, which encompasses more than just training,

also increased productivity at Ford by 36 percent since 1980, a

factor that led to Ford's stock value rebounding dramatically over

the last decade. In addition, for the first time in years, a U.S.

auto maker was able to reclaim the title to the best selling car in

America with the 1992 Ford Taurus. *16*

Firm Viability and Employee Security

Perhaps nowhere is the connection between employer and employee

interests so clearly linked as in the area of firm viability. Here

management and labor's interests coalesce around keeping a plant

profitable and operating, and keeping its workers employed. A

number of examples can be cited where training was able to make the

difference between a firm closing and employees keeping their jobs.

At the end of 1985, Motorola Inc. had decided to move all

production of cellular phones to the far east. The general manager

in Illinois convinced the corporation to grant him 1 1/2 years to

increase cellular phone productivity and quality. He redesigned the

phone, adopted new production techniques, and altered human resource

practices. To support these changes, he instituted programs to

upgrade the skills of the hourly workforce. The results of all of

these changes were impressive enough to keep the plant open. *17*

United Electric Controls, a small manufacturer located outside

Boston, provided structured and informal training on just-in-time

inventory, single minute exchange of dies, and mistake proofing the

means of production. The company has not needed to hire new

personnel, nor has it had any significant layoffs, in the last three

years. *18*

Shelby Die Casting Company, in Shelby, Mississippi, was

considering closing its 100-employee facility. The company

introduced a skills enhancement program that enabled it to adopt

self-managed work teams and total quality management, keep its

operation in business, and produce its first profits in six years.

Shelby's scrap rates fell, absenteeism declined, and turnover

dropped. The company's turnaround enabled employees to keep their

jobs. *19*

Rockford Process Control Inc., a custom metal-assemblies maker,

credits training with helping it achieve the productivity

improvements that led to an increase in its workforce. In the late

1980s, Rockford Process Control started sending its 60 employees to

Rock Valley Community College. The employees studied just-in-time

production, problem-solving, and other techniques that helped

Rockford cut defects, speed production, and, according to founder

Paul Colloton, land Honda as a major client. Rockford's workforce

has increased to 125, and, by year end, its revenues are expected to

double from its 1990 level to $12.5 million. *20*

In addition to keeping workers employed in their current jobs,

training programs can increase workers' overall employability in the

job market. Gilroy Foods Inc., a small food product company,

introduced a large-scale technical training program linked to an

employee career ladder. Benefits to the company included increased

equipment utilization, improved product and service quality,

increased productivity and value added per worker, and reduced

recruitment costs. Benefits to employees included enhanced self-

esteem and self-confidence, increased work responsibility, better

chances of advancement and higher compensation, and improved

employability in the company and in the labor market as a whole.

*21*

This link between training and employability in the broader

labor market is supported by more general research. One study

implied that the basic skills training provided by employers gives

employees expertise they can use to get new and better jobs

elsewhere. *22* In addition, an econometric study found that

company training and on-the-job training from previous jobs are

associated with increased earnings in current jobs. This finding

suggests that training is portable, and supports the view that

trainees can use learning on the job to get new jobs elsewhere if

that becomes necessary. *23*

Firm Profitability and Employee Incomes

Training efforts that increase firm profitability can boost

employee compensation through a variety of means, including higher

salaries, advancement opportunities, and productivity bonuses.

A program run jointly by Corning Inc. and the American Flint

Glass Workers Union is credited with enabling Corning to produce the

high quality products it needs to stay competitive and provide

workers with good wages. *24*

Superior Technical Ceramics Corporation, a small manufacturer

in Vermont, developed and delivered a basic skills and technical

training program that dramatically decreased the time engineers

spent setting up work stations and supervising workers, and improved

production efficiency. Employees that successfully completed the

program received promotions that greatly increased their earnings.

*25*

Gilroy Foods Inc., Wm. Dudek Manufacturing Company, and Shelby

Die Casting Company all introduced training programs that increased

firm productivity. Advancement opportunities were increased at all

three companies. *26*

A United Auto Workers-Ford Education, Development and Training

Program reduced production costs, cut absenteeism, boosted product

quality by 52 percent, and enabled workers to share in the

productivity increases through a profit sharing plan. *27*

Delta Wire, a small, family-owned manufacturing company located

in Clarksdale, Mississippi, instituted a functional context basic

skills program that decreased non-conforming material from 6 or 7

percent to 2 percent, increased productivity from 70,000 to 90,000

pounds per week, and led to a "best in class" award from Goodyear,

its largest customer. Employees at Delta Wire received a $1.50 per

hour increase in bonus pay. *28*

HIGH PERFORMANCE WORK ORGANIZATIONS AND TRAINING

Work restructuring and company training are inextricably

linked. Because employees must be prepared to carry out new

practices, training is a necessary component of all firm

restructuring efforts. This linkage between restructuring and

training does not go unnoticed: Definitions of high performance work

organizations all include some variant on "a commitment to life-long

learning."

The link between restructuring and training can be seen in many

of the anecdotal stories about the benefits of training. For

example, Shelby Die Casting Company's training program provided

employees with the skills to adopt self-managed work teams and total

quality management, two restructuring practices. *29*

The general manager at Motorola's Illinois cellular phone plant

introduced a number of initiatives in his effort to increase

productivity and quality. He redesigned the phone so that it

required fewer parts, adopted a just-in-time inventory system,

implemented statistical process control procedures, upgraded

measurement systems, reduced job classifications, redesigned the

work process to use teams, and eliminated quality inspectors.

Training was introduced to prepare workers to implement these

changes. Together, all of these changes -- including training --

turned the company around. Cycle time (the time it takes to convert

piece parts into finished product) decreased by a factor of 40, and

productivity of the line was five times what original industrial

engineering estimates predicted based on technical changes in the

line alone. *30*

Continuous on-the-job training and a multi-skilled, team-based

system of production are part of Corning Inc.'s and the American

Flint Glass Workers Union's total quality management program. In

this program -- which enables the production line to be rapidly

altered to produce different products -- 25 percent of an employee's

first year is devoted to training, with workers trained to acquire

interchangeable skills. The program is credited with helping the

company turn a projected $2.3 million loss into a $2 million profit.

*31*

Clearly, as companies seek to increase productivity, they must

look closely at connecting their restructuring and training efforts,

in order to make the most out of both.

CONCLUSION

The evidence is clear: Training benefits both companies and

employees, and by inference, society. The value of training is

supported by general research and anecdotal reports. Returns from

investments in training exist for both technical and basic skills

training, for large companies and small ones, and across a range of

industries. Even more value can be gained when training is linked

to the adoption of high performance work practices.

But are we training sufficiently?

American employers spend about $30 billion a year on formal

training and development, about 1.4 percent of payroll. Companies

that are training leaders spend from 2 to 4 percent of payroll on

training. *32*

However:

* Few people working outside of companies with over 10,000

employees ever receive any training. In fact, 90 percent of

all job related training occurs in only 15,000 companies,

less than 1 percent of U.S. businesses. *33*

* Only 11 percent of American employees receive employer-provided

formal (and 14 percent informal) training to prepare for their

jobs, and only 10 percent receive employer-provided formal (and

14 percent informal) training to upgrade their skills. *34*

* Certain types of individuals are much more likely to receive

training than others. In general, men receive more training

than women, whites more than nonwhites, full-time workers more

than part-time workers, and those with more education more than

those with less. Minimum wage workers receive less training

than other workers. About 70 percent of training is targeted to

managers, and professional and technical employees; very little

training goes to clerical, manufacturing, production, and

service workers. *35*

Most people viewing this data would agree that we, as a nation,

are vastly underinvesting in the skills of our current workers.

Training is a boon to individuals, companies, and the American

economy. It is a win-win endeavor -- everyone gains.

So, if training is a good investment with widespread benefits,

how can we increase our nation's investment in training?

Since the spotlight was placed on training, government

officials and policy pundits have been searching for ways to

increase companies' investments in their people. While mandating

training expenditures has generally fallen out of favor, other

options are receiving attention. These include voluntary training

commitments from companies, cooperative agreements for sharing the

costs of training among firms, collective bargaining agreements that

promote training, awards or certifications for businesses that make

substantial investments in training, collaborative arrangements

between companies and educational institutions to build workers'

skills, government-backed training loans, tax preferences for

employer-provided tuition assistance, and shifts in the tax code to

encourage training investments.

All of these ideas, along with strategies to increase

individuals' own investments in themselves, need to be pursued

further if we are to build our nation's productive capacity and

guarantee a high standard of living for American workers.

Terri Bergman is a Program Director for the National Alliance of

Business and Manager of Products and Services for the National

Workforce Assistance Collaborative, an effort to improve the

capacity of service providers, the productivity of small and mid-

sized companies, and the well-being of the American workforce.

 

 

ENDNOTES

0. Monthly Labor Review, U.S. Department of Labor, Bureau of Labor

Statistics, October 1993, p. 34.

1. Lee A. Lillard and Hong W. Tan, Private Sector Training: Who

Gets It and What Are Its Effects?, Rand, Santa Monica, CA, March

1986, p. 48.

2. Lee A. Lillard and Hong W. Tan, Private Sector Training: Who

Gets It and What Are Its Effects?, Rand, Santa Monica, CA, March

1986, p. 60.

3. Michael Kane and Ann S. Meltzer, Upgrade Training for Employed

Workers, Pelavin Associates, Inc., Washington, DC, August 1990, pp.

5-9-10.

4. Ann Bartel, "Productivity Gains from the Implementation of

Employee Training Programs," Industrial Relations. From High

Performance Work Practices and Firm Performance, U.S. Department of

Labor, Washington, DC, August 1993, pp. i, 3, and 19.

5. Harry Holzer, et. al., "Are Training Subsidies for Firms

Effective? The Michigan Experience," Industrial and Labor Relations

Review. From High Performance Work Practices and Firm Performance,

U.S. Department of Labor, Washington, DC, August 1993, pp. ii, 4,

and 26.

6. Ronald Henkoff, "Companies that Train Best," Fortune, March 22,

1993.

7. Business Week, July 19, 1993. From "News & Trends: Small

Business Finds Training Success," Technical Skills Training, Nov/Dec

1993, p. 3.

8. D.L. Ward, Hiring Versus Training: A Cost Perspective, Work in

America Institute, Inc., Scarsdale, NY, 1986. From Michael Kane and

Ann S. Meltzer, Upgrade Training for Employed Workers, Pelavin

Associates, Inc., Washington, DC, August 1990, p. 1-8.

9. Casner-Lotto, J. & Associates, Successful Training Strategies,

Jossey-Bass, San Francisco, 1988. From Michael Kane and Ann S.

Meltzer, Upgrade Training for Employed Workers, Pelavin Associates,

Inc., Washington, DC, August 1990, p. 1-8.

10. Laurie J. Bassi, Smart Workers, Smart Work: A Survey of Small

Businesses on Workplace Education and Reorganization of Work,

Southport Institute for Policy Analysis, Washington, DC, 1992, p.

37.

11. Edward F. Denison, Trends in American Economic Growth, 1929-

1982, Brookings Institution, Washington, DC, 1985.

12. Forrest P. Chisman, The Missing Link: Workplace Education in

Small Business, Southport Institute for Policy Analysis, Washington,

DC, 1992, pp. 11-12.

13. Thomas E. Faison, Mary P. Vencill, J. William McVey, Kevin M.

Hollenbeck, and William C. Anderson, Ahead of the Curve: Basic

Skills Programs in Four Exceptional Firms, Southport Institute for

Policy Analysis, 1992, pp. 1-17.

14. Thomas E. Faison, Mary P. Vencill, J. William McVey, Kevin M.

Hollenbeck, and William C. Anderson, Ahead of the Curve: Basic

Skills Programs in Four Exceptional Firms, Southport Institute for

Policy Analysis, 1992, pp. 18-30.

15. Thomas E. Faison, Mary P. Vencill, J. William McVey, Kevin M.

Hollenbeck, and William C. Anderson, Ahead of the Curve: Basic

Skills programs in Four Exceptional Firms, Southport Institute for

Policy Analysis, 1992, pp. 31-39.

16. A Report on National Training Policy to the AFL-CIO Executive

Council, AFL-CIO, 1993, p. 20. This report cited S. Schlossberg and

S. Fetter, "U.S. Labor Law and the Future of Labor-Management

Cooperation," The Labor Lawyer, 1986, p. 16.

17. Adam Seitchik and Jeffrey Zornitsky, Employer Strategies for a

Changing Labor Force: A Primer on Innovative Programs and Policies,

National Commission for Employment Policy, Washington, DC, July

1990, pp. 140-142.

18. Karl O. Haigler and Sondra G. Stein, Workplace Literacy Training

in Modernizing Manufacturing Environments, National Governors'

Association, Washington, DC, 1992, pp. 47-52.

19. Robert L. Reid, "On Target: Building Up Basic Skills,"

Technical & Skills Training, Feb/Mar 1994, pp. 25-26.

20. Lois Therrien, "Retooling American Workers," Business Week.

21. Michael Kane and Ann S. Meltzer, Upgrade Training for Employed

Workers, Pelavin Associates, Inc., Washington, DC, August 1990, pp.

5-11-12.

22. Anthony P. Carnevale and Janet W. Johnston, Training America:

Strategies for the Nation, American Society for Training &

Development and National Center on Education and the Economy,

Washington, DC, 1989, p. 47.

23. Lee A. Lillard and Hong W. Tan, Private Sector Training: Who

Gets It and What Are Its Effects?, Rand, Santa Monica, CA, March

1986, p. 48.

24. A Report on National Training Policy to the AFL-CIO Executive

Council, AFL-CIO, May 1993, p. 22. This report cited John Hoerr,

"Sharpening Minds for a Competitive Edge," Business Week, Special

Report, December 17, 1993, p. 72; and "Case Study: Corning's

Approach," Workforce Strategies, Bureau of National Affairs,

February 2, 1993, pp. WS-7-8.

25. Adam Seitchik and Jeffrey Zornitsky, Employer Strategies for a

Changing Labor Force: A Primer on Innovative Programs and Policies,

Research Report 90-01, National Commission for Employment Policy,

July 1990, pp. 149-156.

26. Michael Kane and Ann S. Meltzer, Upgrade Training for Employed

Workers, Pelavin Associates, Inc., Washington, DC, August 1990, pp.

5-11-12; Thomas E. Faison, Mary P. Vencill, J. William McVey, Kevin

M. Hollenbeck, and William C. Anderson, Ahead of the Curve: Basic

Skills programs in Four Exceptional Firms, Southport Institute for

Policy Analysis, 1992, pp. 31-39; and Robert L. Reid, "On Target:

Building Up Basic Skills," Technical & Skills Training, Feb/Mar

1994, pp. 25-26.

27. A Report on National Training Policy to the AFL-CIO Executive

Council, AFL-CIO, 1993, p. 20. This report cited S. Schlossberg and

S. Fetter, "U.S. Labor Law and the Future of Labor-Management

Cooperation," The Labor Lawyer, 1986, p. 16.

28. Karl O. Haigler and Sondra G. Stein, Workplace Literacy Training

in Modernizing Manufacturing Environments, National Governors'

Association, 1992, pp. 15-19.

29. Robert L. Reid, "On Target: Building Up Basic Skills,"

Technical & Skills Training, Feb/Mar 1994, pp. 25-26.

30. Adam Seitchik and Jeffrey Zornitsky, Employer Strategies for a

Changing Labor Force: A Primer on Innovative Programs and Policies,

National Commission for Employment Policy, Washington, DC, July

1990, pp. 140-142.

31. A Report on National Training Policy to the AFL-CIO Executive

Council, AFL-CIO, May 1993, p. 22. This report cited John Hoerr,

"Sharpening Minds for a Competitive Edge," Business Week, Special

Report, December 17, 1993, p. 72; and "Case Study: Corning's

Approach," Workforce Strategies, Bureau of National Affairs,

February 2, 1993, pp. WS-7-8.

32. Anthony P. Carnevale, Leila J. Gainer, and Janice Villet,

Training in America: The Organization and Strategic Role of

Training, Jossey-Bass Publishers, San Francisco and Oxford, 1990, p.

232.

33. Curtis Plott, "Statement of Curtis Plott, President and Chief

Executive Officer, the American Society for Training and

Development, on Creating Workable Models for Retraining," submitted

to the Manufacturing Task Force of the Northeast-Midwest

Congressional Coalition, Lakeland Community College, OH, December

20, 1993, pp. 2-3.

34. Anthony P. Carnevale, Leila J. Gainer, Janice Villet, Training

in America: The Organization and Strategic Role of Training,

Jossey-Bass Publishers, San Francisco and Oxford, 1990, p. 232.

35. Patrice Flynn, "The Heterogeneity of Job Training Investments,"

presented at the U.S. Bureau of the Census, Center for Economic

Studies, September 23, 1993, pp. 7-8.

.